People don’t buy what you do; they buy why you do it.
– Simon Sinek
Zenuity was created out of the need to bring self-driving cars out on the road, and the realization that such an undertaking requires immense effort. This is best achieved by teaming up. Therefore, Autoliv (later Veoneer), a world class supplier, and Volvo Cars, a leading premium car manufacturer, decided to team up, forming a new company based on unique complementary people, skills and IP. And since self-driving cars are all about safety, having this combination as a start is unique in the industry.